ABOUT AMAZING LACE

Independent since 2006

Hi, I'm Chrissy.

I founded Amazing Lace in 2006, back when online fashion looked very different than it does today.

What started with lingerie on eBay grew into one of the early independent online boutiques, eventually reaching millions of women and taking us from Memphis to Florida to Nashville.

For nearly two decades, I've worked as a buyer, creative director and stylist, traveling to market, developing products, building collections and watching fashion change from the inside.

Amazing Lace has changed too.

Amazing Lace has always had two sides. Fall and winter are rooted in Nashville and modern western style, while spring and summer head to the coast with a polished mix of classic Americana and preppy beach style. It is a seasonal shift that has become part of who we are.

We've dressed hundreds of thousands of customers, had our pieces worn by country artists and celebrities, and watched more than a few of our ideas travel much farther than we ever intended.

A LITTLE ABOUT ME

I split my time between Tennessee and Florida and have always been happiest somewhere near the water. I have been married for 20 years, am a mom, and believe family and faith comes before everything else. After nearly two decades in fashion, I still love creating, discovering what is next, and building Amazing Lace around a life that has evolved right alongside it.

Chrissy
Founder + Creative Director